Track your competitors and spot Reels beating their usual views.
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@hormozi
Alex Hormozi Instagram Offers, acquisition, leverage
- 4.8M
- followers
- 414K
- median views
- 13%
- outlier rate
- 8
- reels indexed
Follower trend
77 days▲ +49K
+636 a day
For creators who post Reels for a living
The easier way to create viral Instagram Reels
See what’s breaking out in your niche, understand why it works, and turn the ideas into Reels with your own voice.
Radar watches this
Radar watches this
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Radar watches this
Radar watches this
Radar watches this
Radar watches this
Radar watches this
Radar watches this
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Radar watches this
Radar watches this
You don’t need more content ideas. You already have hundreds of them.
They’re in your Saved Reels. Your competitors’ feeds. Your analytics. Your notes. And probably a few ChatGPT conversations.
The hard part is knowing which ones are worth making.
So every post starts to feel like starting over — more scrolling, more researching, more second-guessing. It’s exhausting.
Every post you publish tells you something. Every competitor win tells you something. Every Reel you save tells you something.
But none of it learns from each other.
WhatPost connects the dots.
Less tab chaos. More good ideas.
You have
the ideas.
Connect them.
Saved Reels. Competitor wins. Half-written notes. The hard part is turning all of it into something you can make.
WhatPost brings what worked and who you are into the same room.
Where it all lives now
One tab for saving, another for comparing, a doc for writing it up. Not one of them can see the others.
Spreadsheet
Saved
Scroll
Your idea desk
What you saved, why it worked and how you sound — read together, in one brief.
Your creative process, connected
Good ideas in.
Your voice out.
You don’t need to reinvent the wheel — your competitors are already showing you what worked.
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See how winning Reels are made.
@codiesanchez Outlier · 4.5× Analyzed in 36s 
It won because the cut lands on the tell, one beat after the claim.
The viewer feels corrected, not taught, so they stay to learn what they had wrong.
0:000:35
The beats
Stop explaining yourself to a generic AI.
Brand
Six files · none written yet Reading @yourhandle — reels, captions, transcripts… read 47 reels · 1,412 caption lines · 38 min of transcript public data only · no login needed
Feeding Make 6 of 6 saved
Turn a winning idea into your next Reel.
Make · this week
Start from what already worked.
Nothing to paste. It has read all of it already.
I’ve read their reels, your two rules and your six files. Where do you want to start?
Their hook moves the moment everyone watches. Do mine.
Then move the moment your audience is watching:
“Your best hire was decided before the interview.”
their 4.5× reel · the reader your ICP file describes
I’ve done red-flag lists. Not another one.
Keep their structure. Change the door in.
keep the small tell, not the interview
change open on the offer letter, not the table
your pillar — first hires, 14 reels
They won’t take my word for it. What earns it?
Something you have already proved on your own account:
3 of your 4 best named a dollar figure
your 10 weakest opened with advice
So say the number before you say why.
your 47 reels, and how each one did
Good. Write it so I can shoot it.
Four beats, twenty-eight seconds:
0:00 Your best hire was decided before the interview.
0:04 That’s why the good ones keep quitting on you.
0:09 Same two questions. Different room. Watch.
0:14 Comment FIRSTHIRE and I’ll send you both.
28s, under your limitno “Hello”your sentence length
your two rules, and the way you write
The feedback loop
Your audience
has notes.
Connect your Instagram account and WhatPost reads the numbers back to you: which Reels earned saves, reached new people and beat your usual views, and what to try next.
Create Learn Create again
Your review desk
Interactive preview · sample data
@yourhandle Instagram
Your account · synced 1h ago
Aug 10 – Sep 8
Your best 30 days since March.
Reach is up 38%, and the other three moved with it.
Followers 6,204 this window
412,908
Up on 27 of the 30 days recorded.
Accounts reached +38%
91.4K
66.4K before
Views +34%
128.6K
96.1K before
Accounts engaged +50%
6,140
4,090 before
Interactions +61%
7,318
4,541 before
What people kept Saves per 1,000 reached · the line is your median, 43.9
- The interview is over before they sit down #1 by reach 81.3
- Nobody tells you what the second hire costs 74.6
- The cheapest fix for a bad Monday 69.5
- Your best people are quitting on paper first 61.6
- Two weeks of payroll, one rule 58.4
When your reels went out 31 posts · your own time zone · median reach per slot
MonTueWedThuFriSatSun 12–4a 4–8a 18.9K 1 post 8a–12p 24.1K 1 post 12–4p 12.4K 1 post 4–8p 31.7K 3 posts 9.8K 2 posts 28.3K 3 posts 62.3K 1 post 16.2K 1 post 8p–12a 22.9K 2 posts 41.2K 2 posts 19.4K 3 posts 35.8K 5 posts 27.6K 2 posts
low to high · Fri, 4–8p is your strongest slot
Last 30 days
More people arrived this month than in the last four combined.
12,480 followed you, against 6,276 who left.
Follows per 1,000 reached
33.9 / 1K
followed for every 1,000 who saw you
Arrived
12,480
against 6,276 who left
Reach from strangers
95.9%
87.6K of the 91.4K reached
Reels share of reach
99.9%
91.3K of the 91.4K reached
Arrival / loss balance every month’s movement, split where it fell
- April 41.2%
- May 47.8%
- June 52.4%
- July 61.5%
- August 66.1%
- September 66.5%
Teal arrived, coral left. June is where it turned.
Who they are everyone following you, right now
- 13–17 0.2%
- 18–24 4.7%
- 25–34 22.8%
- 35–44 28.9%
- 45–54 21.6%
- 55–64 14.7%
- 65+ 7.1%
Where they are 45 countries · these six place 62% of your following
- United States 41.1%
- United Kingdom 7.1%
- India 4.1%
- Canada 3.8%
- Nigeria 3.2%
- Australia 2.9%
The hidden cost of creating
Great content.
Less overhead.
The research. The subscriptions. The blank draft after all of it. Here’s what you could leave behind.
WhatPost
The before & after
Monthly software bill
- Competitor research $49
- AI assistant $20
- Analytics & monitoring $20
- Transcription / analysis $24
Today $113
With WhatPost
One workspace · starting plan
from $29 /mo
You could save $84 / month
Less admin. More creating.
Example amounts · USD · not a quote
In this example
- $84 less per month.
- 4 hours back per week.
Start free trial 7-day trial · card required · $0 today · cancel anytime
Creator Stories
Creators Like You Are
Seeing Real Results
I went from around 200 views per Reel to consistently hitting 10K+. WhatPost helped me see exactly which hooks and formats were already working in my niche.
Anna Finally, AI-assisted scripts that actually sound like me, not generic AI garbage. Being able to learn from what’s working for other creators without simply copying them is incredibly useful.
Lucas WhatPost saved me days of research. I can quickly see what’s working, find contrarian angles and hot takes, and turn them into ideas I can actually use.
Niiki I tested it on a couple of ideas and… damn. I wasn’t expecting it to be that good.
Merindo I was skeptical at first, I even canceled during the beta. But after the launch, I came back and never looked back. I’m a neuroscientist, and it works incredibly well even for advanced science and mental health content.
Milfy The first two videos I created with WhatPost got roughly 3× my usual views on Instagram. But honestly, the bigger win is how much stress it’s taken out of researching, scripting, and figuring out what to create.
Tanaka I used to spend entire Sundays researching competitors. Now I open WhatPost, review what it found, and focus my time on deciding what I actually want to create.
Luke I tried it last night and was genuinely blown away. This is a game changer for how I approach content.
Rozielle I’ve learned a lot about scriptwriting over the years, but WhatPost takes it to another level. My client list has grown tremendously, and I’ve already been recommending it to creator friends and business owners.
Nadya In two days, I had more than 32 short-form scripts ready with maybe four hours of work from me. The biggest feeling was relief, I don’t have to spend day after day staring at a blank page and writing scripts anymore.
Paul M The timing couldn’t have been better for my company. The script already had the curiosity loops and structure I needed, and expanding it into a longer piece took almost no effort.
Elise There are endless AI content generators out there, but WhatPost feels like it’s in a different league. You can tell a lot of thought went into how the whole workflow fits together even the small details.
Chic Studio WhatPost is worth every penny. It’s one of those tools where you immediately wonder how you were doing this manually before.
Zach Room for your next big idea
Pick your
creative space.
Every plan runs the whole product: full analyses, the six Brand files, the Writers' Room, export. What changes is how much fits in a month — and connecting your own account starts at Pro.
Creator
$29/mo $29 $23.25/mo
Billed monthly Billed yearly
One account, posting every week.
- 10 accounts tracked
- 50 videos analyzed
- 3 accounts read into your Brand files
- 150 Writers' Room messages
- 0 accounts of your own connected
$0 today · cancel anytime
Pro
$59/mo $59 $47/mo
Billed monthly Billed yearly
Posting daily, with your own numbers in view.
- 25 accounts tracked
- 120 videos analyzed
- 6 accounts read into your Brand files
- 390 Writers' Room messages
- 1 account of your own connected
$0 today · cancel anytime
Studio
$149/mo $149 $119/mo
Billed monthly Billed yearly
Several brands, or a lot of volume.
- 50 accounts tracked
- 360 videos analyzed
- 12 accounts read into your Brand files
- 900 Writers' Room messages
- 2 accounts of your own connected
$0 today · cancel anytime
Before you hit record
Fair
questions
Isn’t this just copying competitors?
It starts from why theirs worked — never from their words — and from your six Brand files. What comes out is yours, and you decide what ships.
Does the AI write for me?
As much or as little as you want. The difference isn’t how much it writes — it’s how much it knows before it starts.
Will it make me sound like everyone else using it?
Its context is your Brand files and your own content. Nobody else has those.
Do you guarantee views?
No, and be wary of anyone who does. We improve the quality of the bet, not the odds of the platform.
Which platforms?
Instagram today, for the accounts you track and for your own account. Analyze also takes a public link.
Whose accounts can I track?
Any public Instagram account. Plans differ in how many you track and how much history is kept.
Can I edit what it thinks it knows about me?
Yes. Every Brand file is yours to rewrite, and it’s read fresh each session.
What do you do with my Instagram data?
Read-only. It builds your baseline and your Brand files, nothing else.
Less “what should I post?”
More
“action.”
Track your niche, find your next idea and make something that sounds like you.
Start free trial