For creators who post Reels for a living

The easier way to create viral Instagram Reels

See what’s breaking out in your niche, understand why it works, and turn the ideas into Reels with your own voice.

My Insights

Your performance, your audience, your growth. Keep going

Every number is up on the previous 30 days. Reach rose 38%, and the other 3 moved with it.
@yourhandle 48,210 followers · read today
Monthly views 129K +34%
Monthly reached 91K +38%
Monthly engaged 6,140 +50%
Monthly interactions 7,318 +61%

Accounts reached

Dec 3 – Jan 1

Accounts reached

Nov 3 – Jan 1

Accounts reached

Oct 5 – Jan 1

0
2.0K
4.0K
6.0K
Dec 3 Dec 10 Dec 17 Dec 25 today

3,184 a day on average · 5,557 at the peak, Dec 23

Nov 3 Nov 18 Dec 2 Dec 17 today

2,739 a day on average · 5,557 at the peak, Dec 23

Oct 5 Oct 27 Nov 18 Dec 10 today

2,451 a day on average · 5,557 at the peak, Dec 23

Reach by audience

One square is one in 50 of everyone you reached

Not following
88K 95.9%
Following
3,750 4.1%

Content breakdown

91K reached
  • Reels 99.1%
  • Stories 0.8%
  • Other <0.1%

Reels carried 99.1% of your reach.

Followers 48,210 44,350 a month ago
Arrived +4,512 over the 30 days recorded
Left 652 14 leave for every 100 who arrive
Follows per 1,000 reached 49.4 / 1K 4,512 followed of the 91K reached

Location

Who follows you, not who saw a post

Top 5 countries

  1. United States 41.1%
  2. United Kingdom 7.1%
  3. India 4.1%
  4. Canada 3.8%
  5. Australia 2.9%

Top 5 cities

  1. New York 4.2%
  2. London 3.6%
  3. Los Angeles 2.8%
  4. Toronto 1.9%
  5. Sydney 1.4%

Age

Share of your followers

13–1718–2425–3435–4445–5455–6465+

28.9% of your followers are 35–44

Gender

  • Men 58.4%
  • Women 34.9%
  • Not specified 6.7%
Posts published every format 18 last 30 days Stories never enter the catalogue
Reels of 18 posts 16 89% 91K of 91K reached
Carousels of 18 posts 2 11% None reached past 4K
Saves per 1,000 reached median of 5 69.5 best 81.3 What was kept, not what spread

Posting times

27 posts · your own time zone · median reach per slot

MonTueWedThuFriSatSun 12–4a 4–8a 19K 1 post 8a–12p 24K 1 post 12–4p 12K 1 post 4–8p 32K 3 posts 9.8K 2 posts 28K 3 posts 62K 1 post 16K 1 post 8p–12a 23K 2 posts 41K 2 posts 19K 3 posts 36K 5 posts 28K 2 posts

Median reach Fri, 8p–12a most used Fri, 8p–12a best with 3+ posts — 36K

Top reels

  1. 1 The interview is over before they sit down Dec 26 62K
  2. 2 The cheapest fix for a bad Monday Dec 23 41K
  3. 3 Nobody tells you what the second hire costs Dec 18 36K
  4. 4 Your best people are quitting on paper first Dec 29 28K
  5. 5 Two weeks of payroll, one rule Dec 12 24K
  1. 1 Your best people are quitting on paper first Dec 29 76%
  2. 2 The interview is over before they sit down Dec 26 71%
  3. 3 Nobody tells you what the second hire costs Dec 18 64%
  4. 4 Two weeks of payroll, one rule Dec 12 62%
  5. 5 The cheapest fix for a bad Monday Dec 23 58%
  1. 1 The interview is over before they sit down Dec 26 81.3
  2. 2 Nobody tells you what the second hire costs Dec 18 74.6
  3. 3 The cheapest fix for a bad Monday Dec 23 69.5
  4. 4 Your best people are quitting on paper first Dec 29 61.6
  5. 5 Two weeks of payroll, one rule Dec 12 58.4

Radar

3 accounts · last 30 days

Needs attention

Outlier Radar

Dec 4 Dec 11 Dec 18 Dec 25 today
@codiesanchez's profile photo

@codiesanchez

Codie Sanchez small business

Buy boring businesses

Followers
1.6M
Posts
3,140
Median views
741K
Outlier rate
25%
Followers
1.6M
Posts
3,140
Median views
741K
Outlier rate
25%

Follower growth

Since Oct 16 · 12 readings

+64.8K +4.1%

Content performance

Last 8 reels against their median

1.4M avg views

Growth vs tracked

Followers per day

#2 of 3 tracked

  1. 1 @garyvee
  2. 2 @codiesanchez
  3. 3 @hormozi

Content breakdown

Last 11 posts · Nov 8 – Dec 27

14.0× likes on reels vs carousels

Recent reels 8 indexed

  1. @codiesanchez's reel 3 1.4M There are 3 types of winners in this life. 5d ago
  2. @codiesanchez's reel 2 4.5× 3.3M There is a key moment on the first date and in the hiring process that determines everything. 1w ago
  3. @codiesanchez's reel 323K To all my ADHD friends out there THIS is what dreams are actually made of. 2w ago
  4. @codiesanchez's reel 1 5.6× 4.1M Reminder that no matter how much you win, haters will always hate winners. 3w ago
  5. @codiesanchez's reel 144K There is an absurd amount of opportunity in the world because most people never say LFG! 4w ago
  6. @codiesanchez's reel 228K PSA: Everyone knows they’re not allowed to use company cards to buy Starbucks. 5w ago
  7. @codiesanchez's reel 627K Let’s walk through how to do deals, creative financing and learn negotiating and deal making live go to www.msm.live 6w ago
  8. @codiesanchez's reel 856K The top 5 businesses with the highest success rate: 7w ago
@garyvee's profile photo

@garyvee

Gary Vaynerchuk marketing

Marketing, attention, patience

Followers
10.4M
Posts
12,800
Median views
1.5M
Outlier rate
38%
Followers
10.4M
Posts
12,800
Median views
1.5M
Outlier rate
38%

Follower growth

Since Oct 16 · 12 readings

+103.9K +1%

Content performance

Last 8 reels against their median

4.0M avg views

Growth vs tracked

Followers per day

#1 of 3 tracked

  1. 1 @garyvee
  2. 2 @codiesanchez
  3. 3 @hormozi

Content breakdown

Last 14 posts · Nov 9 – Dec 29

6.2× likes on reels vs carousels

Recent reels 8 indexed

  1. @garyvee's reel 2 2.8× 4.2M To all the wonderful bosses out there and leaders of companies - an evening pov for ya 🌕 3d ago
  2. @garyvee's reel 1 12× 18.6M On this summer morning there’s a lot of people out there pondering these questions and I really hope this helps a lot of parents but also everyone who’s thinking about the foundations needed to achieve happiness 💜💜💜 1w ago
  3. @garyvee's reel 1.5M I’m constantly baffled that people don’t understand that it is a volume and skill game to get followers, awareness, attention, and sales on social media. 2w ago
  4. @garyvee's reel 3 2.3× 3.4M Once you master this … the sky 🌌 is the limit … so many of you fear rejection (which triggers your insecurities ) that you end up not “living” ‼️ 3w ago
  5. @garyvee's reel 1.5M We can be happier but it requires humility 4w ago
  6. @garyvee's reel 1.2M The Rant for my 20-30 year olds … listen 2x it may clear up any confusion 5w ago
  7. @garyvee's reel 763K For all the teenagers and the parents or older siblings of teenagers … I think this video can really help you ❤️‼️❤️‼️ 6w ago
  8. @garyvee's reel 576K Let’s bust some myths this morning - it’s Labor Day weeekend - it’s time to get good at this game !!! 7w ago
@hormozi's profile photo

@hormozi

Alex Hormozi business

Offers, acquisition, leverage

Followers
4.8M
Posts
4,200
Median views
414K
Outlier rate
13%
Followers
4.8M
Posts
4,200
Median views
414K
Outlier rate
13%

Follower growth

Since Oct 16 · 12 readings

+49K +1%

Content performance

Last 8 reels against their median

455K avg views

Growth vs tracked

Followers per day

#3 of 3 tracked

  1. 1 @garyvee
  2. 2 @codiesanchez
  3. 3 @hormozi

Content breakdown

Last 12 posts · Nov 9 – Dec 29

1.1× likes on carousels vs reels

Recent reels 8 indexed

  1. @hormozi's reel 2 617K Everyone wants a team that trusts each other and functions as one, but no one wants to tell people when they suck. 3d ago
  2. @hormozi's reel 206K In an age of AI, the most valuable business insights won’t come from predicting what will change, but what will stay the same. 1w ago
  3. @hormozi's reel 1 2.4× 1.0M If you have a clear goal, fast feedback loops, and a long time horizon - winning is a ‘when’ question, not an ‘if’ question. 2w ago
  4. @hormozi's reel 438K $100M+ Founder Rates Productivity Hacks From 1-10 3w ago
  5. @hormozi's reel 332K The difference between working hard and working smart at the most basic level is whether you learn and get better. 4w ago
  6. @hormozi's reel 3 474K One of my early mentors who recently passed away taught me a marketing lesson Ill never forget: 5w ago
  7. @hormozi's reel 181K People want to find their passion. 6w ago
  8. @hormozi's reel 390K Either sell extremely expensive to a select few or sell something super cheap to everyone. 7w ago

Library

  • @garyvee's reel
    @garyvee

    On this summer morning there’s a lot of people out there pondering these questions and I really hope this helps a lot of parents but also everyone who’s thinking about the foundations needed to achieve happiness 💜💜💜

    12× 18.6M Dec 22
  • @codiesanchez's reel
    @codiesanchez

    There is a key moment on the first date and in the hiring process that determines everything.

    4.5× 3.3M Dec 20
  • @hormozi's reel
    @hormozi

    If you have a clear goal, fast feedback loops, and a long time horizon - winning is a ‘when’ question, not an ‘if’ question.

    2.4× 1.0M Dec 15
  • @codiesanchez's reel
    @codiesanchez

    Reminder that no matter how much you win, haters will always hate winners.

    5.6× 4.1M Dec 6
  • @garyvee's reel
    @garyvee

    To all the wonderful bosses out there and leaders of companies - an evening pov for ya 🌕

    2.8× 4.2M Dec 29
  • @hormozi's reel
    @hormozi

    Everyone wants a team that trusts each other and functions as one, but no one wants to tell people when they suck.

    617K Dec 29
  • @garyvee's reel
    @garyvee

    Once you master this … the sky 🌌 is the limit … so many of you fear rejection (which triggers your insecurities ) that you end up not “living” ‼️

    2.3× 3.4M Dec 8
  • @codiesanchez's reel
    @codiesanchez

    There are 3 types of winners in this life.

    1.4M Dec 27
  • @hormozi's reel
    @hormozi

    One of my early mentors who recently passed away taught me a marketing lesson Ill never forget:

    474K Nov 23
  • @garyvee's reel
    @garyvee

    I’m constantly baffled that people don’t understand that it is a volume and skill game to get followers, awareness, attention, and sales on social media.

    1.5M Dec 15
  • @codiesanchez's reel
    @codiesanchez

    The top 5 businesses with the highest success rate:

    856K Nov 8
  • @hormozi's reel
    @hormozi

    Either sell extremely expensive to a select few or sell something super cheap to everyone.

    390K Nov 9
  • @codiesanchez's reel
    @codiesanchez

    There is an absurd amount of opportunity in the world because most people never say LFG!

    144K
    Decode
  • @hormozi's reel
    @hormozi

    The difference between working hard and working smart at the most basic level is whether you learn and get better.

    332K
    Decode
  • @garyvee's reel
    @garyvee

    We can be happier but it requires humility

    1.5M
    Decode
  • @codiesanchez's reel
    @codiesanchez

    PSA: Everyone knows they’re not allowed to use company cards to buy Starbucks.

    228K
    Decode
  • @hormozi's reel
    @hormozi

    In an age of AI, the most valuable business insights won’t come from predicting what will change, but what will stay the same.

    206K
    Decode
  • @garyvee's reel
    @garyvee

    The Rant for my 20-30 year olds … listen 2x it may clear up any confusion

    1.2M
    Decode

Hey there

Brainstorm three reel ideas for my audience about first hires.

Three, each from a move that already worked:

  1. Decided before the interview. The 4.5× water test reel’s move, for your owners.
  2. I fired my top seller. Your First hires pillar, at 2.1× your median.
  3. The question I stopped asking. A contradiction, the way your reels open.

Script the first one.

Script ≈ 12 sec

Your best hire was decided before the interview.

That’s why the good ones keep quitting on you.

Same two questions. Different room. Watch.

Comment FIRSTHIRE and I’ll send you both.

Sharpen this hook so it stops the scroll: “3 mistakes I made hiring my first employee.”

A list announces itself, and the thumb keeps moving. Lead with what it cost you:

  • “My first hire cost me a client and four months.”
  • “I hired the best interview I ever saw. Big mistake.”
  • “Nobody warns you about hire number one.”

The first is closest to your voice: the cost, said plainly, before anyone asks.

One of my reels flopped. Help me work out why: the pricing one from Tuesday.

It reached 0.4× your median. Three things, in the order they cost you:

  1. It opened on a question. Your winners open on a claim; this one asked “How much should you charge?”
  2. The number came at 0:09. Your best reels say it in the first two seconds.
  3. It asked for nothing. No comment word, so nobody had a reason to answer.

Fix the first and re-cut it. Want three openings to choose from?

Winners 3

  • @codiesanchez's winning reel 4.5×
  • @garyvee's winning reel 12×
  • @hormozi's winning reel 2.4×

What Make reads

Brand · @yourhandle · always on

  • About Dec 29
  • Audience Dec 29
  • Content Pillars Dec 29
  • Voice Dec 29
  • Content Style Dec 29
  • Offer Dec 29

Playbook · 2 of 2 on

  • Under 30 seconds
  • Never open with “Hello”

Brand

47 reels read · Dec 29

Make reads 6 docs Playbook 2 of 2 on

Your docs

  • 4 Confirmed by you
  • 8 Seen in your content
  • 9 WhatPost insight

Brand About

About Who you are and what you stand for · Based on 47 reels · Dec 29
  • 1 Confirmed by you
  • 3 WhatPost insight
4 sections

Who you are

Confirmed by you
  • One operator, not an agency.
  • Eleven years of hiring badly before hiring well.

What you believe

from 6 reels WhatPost insight
  • Busy is not the same as profitable.
  • A bad hire costs more than no hire.

What you argue against

from 4 reels WhatPost insight
  • Accounts that post revenue and never payroll.
  • Coaches who lead with the exit, never the middle.

Why it’s distinct

from 5 reels WhatPost insight
  • You show what a hire actually costs, down to the payroll line.

Brand Audience

Audience Who you’re speaking to · Based on 47 reels · Dec 29
  • 1 Seen in your content
  • 3 WhatPost insight
4 sections

Who they are

Seen in your content
follow you
48K
are men
58%
are 35–44
29%
in the US
41%
  • Owner-operators at $200K–$2M, hiring number one or two.
  • Trades over-index 3.4× against your followers.

What they want

from 5 reels WhatPost insight
  • To get off the floor without lowering the bar.
  • A first hire they don’t have to babysit.

What they already believe

from 4 reels WhatPost insight
  • They have tried job boards, a recruiter and hiring a friend.
  • A good interview means a good hire.

What tension they carry

from 3 reels WhatPost insight
  • They need the help and cannot afford the wrong person.
  • Every week they wait, they do the job themselves.

Brand Content Pillars

Content Pillars What you cover, and what works · Based on 47 reels · Dec 29
  • 3 Seen in your content
3 sections

Established

Seen in your content
Pillar Reels Against your median Multiple
First hires 14 2.1×
What the P&L said 7 1.9×

Emerging

Seen in your content
Pillar Reels Against your median Multiple
One rule per video 9 1.6×
Interview questions 4 1.3×

Weak

Seen in your content
Pillar Reels Against your median Multiple
Buying small, quietly 6 0.7×
A day in the office 3 0.4×

Brand Voice

Voice How you sound · Based on 47 reels · Dec 29
  • 1 Seen in your content
  • 1 WhatPost insight
2 sections

How you sound

from 31 reels WhatPost insight
  • Flat, certain, a little impatient with the category.
  • Short sentences, said to one owner. You say “you”, never “we”.

Phrases you use

from 12 reels Seen in your content
  • “Here’s the part nobody says.”
  • “Busy is not the same as profitable.”
  • “Hire the person, then the résumé.”

Brand Content Style

Content Style How your content works · Based on 47 reels · Dec 29
  • 2 Seen in your content
  • 2 WhatPost insight
4 sections

Angles and formats

Seen in your content

Angle of 47 reels

Contrarian
19
Mistake
14
Hidden Truth
9
Transformation
5

Format of 47 reels

Personal Story
21
Breakdown
16
Tutorial
10

Formula of 47 reels

Problem · Solution
18
Open Loop → Payoff
17
Hot Take
12

How you open

from 8 reels WhatPost insight
  • “I fired my top seller. Best month we ever had.”
  • “My first hire cost me a client and four months.”

How a reel is built

from 9 reels WhatPost insight
  • The claim, then the tell one beat after it, then the rule.
  • The ask comes last, in one sentence.

Length and pace

Seen in your content
  • About 84 spoken words a reel, across 31 transcripts.
  • Under 30 seconds in 38 of 47 reels.

Brand Offer

Offer What you sell, and where viewers go · Based on 47 reels · Dec 29
  • 3 Confirmed by you
  • 1 Seen in your content
4 sections

What you sell

Confirmed by you
  • A hiring playbook: the scorecard, the interview questions and the first thirty days.

Who it’s for

Confirmed by you
  • Owner-operators about to make their first hire.

Price

Confirmed by you
  • $79, once. The only paid thing you sell.

Where your CTAs point

Seen in your content

Call to action of 47 reels

Comment a keyword
21
Link in bio
12
Follow
8
No ask
6

You already have
the ideas.

Saved Reels. Competitor wins. Half-written notes.
WhatPost connects them into something you can actually make.

Good ideas in.
Your voice out.

You don’t need to reinvent the wheel — your competitors are already showing you what worked.

  1. Find what’s breaking out.

    Track the accounts you learn from. WhatPost flags the Reels outperforming their usual views.

  2. See why it worked.

    Break down the hook, structure, strategy and craft behind any winning Reel.

  3. Stop explaining yourself to a generic AI.

    WhatPost learns what you sell, who you speak to, what you believe and how you sound — so every session starts with context.

  4. Make your version.

    Take what worked. Add your point of view. Leave with something ready to shoot.

@ Track
@hormozi's profile photo

@hormozi business

Alex Hormozi

Followers
4.8M
Posts
4,200
Median views
414K
Outlier rate
13%

Follower growth

Twelve weekly readings

net new
+49K
per day
+1%

Content performance

Views, last 8 reels

414Kmedian

Growth vs tracked

Followers per day

#3 of 3 tracked

  1. @garyvee
  2. @codiesanchez
  3. @hormozi

Recent reels 8 indexed

  1. @hormozi's reel 2 617K 3d ago
  2. @hormozi's reel 206K 1w ago
  3. @hormozi's reel 1 2.4× 1.0M 2w ago
  4. @hormozi's reel 438K 3w ago
  5. @hormozi's reel 332K 4w ago
  6. @hormozi's reel 3 474K 5w ago
  7. @hormozi's reel 181K 6w ago
  8. @hormozi's reel 390K 7w ago

1.0M views

2.4× its usual views

@codiesanchez

There is a key moment on the first date and in the hiring process that determines everything.

4.5× 3.3M
Decode
Fetching the reel 1 of 3 Listening to the audio 2 of 3 Watching the video 3 of 3 Decoded
@codiesanchez's reel

@codiesanchez · Dec 20 · 0:35

The water test

4.5× their usual · 3.3M views

Against their median of 8 reels

In short

The cut lands on the tell, one beat after the claim.

  1. 0:00 Hook: “The interview is over before you sit down.”
  2. 0:05 Reframe: “It’s how they treated the person bringing the water.”
  3. 0:14 Proof: “People perform for power and relax for everyone else.”
  4. 0:26 CTA: “Comment BIGDEAL and I’ll send the whole list.”

Why people kept watching Our read of how tense each moment feels. Not real watch-time data.

Most tense · 0:03 1 2 3
  1. 1 Over at the door
  2. 2 The water test
  3. 3 Who they relax with

What people assume The interview starts at the first question.

What the Reel reveals It’s decided by how they treat the person bringing the water.

Hook Bold Claim

  1. 1 Spoken hook · 0:00 “The interview is over before you sit down.”
  2. 2 On-screen text “What Is Your #1 Red Flag?”
  3. 3 Opening visual Two people across a table, mid-question.
AttentionClarityCuriosity

Structure

Open Loop → Payoff

  1. 0:00 Open loop The interview is over before you sit down.
  2. 0:05 Deferral It’s how they treated the person bringing the water.
  3. 0:21 Payoff Watch who they relax with.

4 beats · 0:35

  1. Hook 0:00–0:05
  2. Reframe 0:05–0:14
  3. Proof 0:14–0:26
  4. CTA 0:26–0:35

Transcript

  1. 0:00 The interview is over before you sit down.
  2. 0:05 It’s how they treated the person bringing the water. Rude to the server, polite to you? You already know.
  3. 0:14 People perform for power and relax for everyone else. Watch who they relax with.
  4. 0:26 Comment BIGDEAL and I’ll send the whole list.

Caption

There is a key moment on the first date and in the hiring process that determines everything.

Build my Brand Files

Analyzing your reelsAnalyzing your captionsAnalyzing your transcriptsBuilding your Brand Files

  1. Reels
  2. Captions
  3. Transcripts
  4. Your Brand

You can leave this page. We’ll keep working.

Y @yourhandle 47 reels read · Dec 29
  • 4 Confirmed by you
  • 8 Seen in your content
  • 9 WhatPost insight
About Who you are and what you stand for
  • One operator, not an agency: eleven years of hiring badly before hiring well.
  • You believe busy is not the same as profitable.
Audience Who you’re speaking to
  • Owner-operators at $200K–$2M, hiring number one or two.
  • They have tried job boards, a recruiter and hiring a friend.
Content Pillars What you cover, and what works
Established
First hires
14 · 2.1×
Emerging
One rule per video
9 · 1.6×
Weak
Buying small, quietly
6 · 0.7×
Voice How you sound
  • Flat, certain, a little impatient with the category.
  • “Here’s the part nobody says.”
Content Style How your content works
  • Contrarian 19 of 47 · Mistake 14 of 47
  • Opens on a contradiction, never on a question.
Offer What you sell, and where viewers go
  • A hiring playbook, $79 — the only paid thing.
  • For owner-operators about to make their first hire.

Hiring series

Write my next script from these winners, in my voice.

reading sources… writing — briefed on 3 winners · 6 brand docs…

This borrows the 4.5× reel’s move: the claim first, the tell one beat after it. It opens on your contradiction, never on a question.

Script ≈ 17 sec Copy

I fired my top seller. Best month we ever had.

She closed more than anyone. My team said I was crazy.

Here’s the part nobody says: two people quit because of her.

Comment NOTES and I’ll send the question that caught it.

Ask Make about your next reel

Winners 3 Brand 6 · Playbook 2 of 2

Not another place to ask AI for ideas.

Research, context and creation — connected in one workflow.

What Instagram, ChatGPT, spreadsheets and WhatPost each do
Instagram ChatGPT Spreadsheets WhatPost
Find breakout Reels Yes No Manual Yes
Explain why they worked No Needs context No Yes
Know your Brand No Manual No Yes
Turn insight into content No Needs prompting No Yes
One connected workflow No No No Yes

Less time researching.
More time creating.

Replace the scattered research, analysis and drafting workflow with one workspace.

WhatPost


Monthly software bill

  • Competitor research $49
  • AI assistant $20
  • Analytics & monitoring $20
  • Transcription / analysis $24

Today $113


With WhatPost

One workspace · Creator plan

$29 /mo

You could save $84 / month

Example amounts · USD · not a quote

In this example

  • $84 less per month.
  • 4 hours back per week.

Creator Stories

Creators Like You Are
Seeing Real Results

I went from around 200 views per Reel to consistently hitting 10K+. WhatPost helped me see exactly which hooks and formats were already working in my niche.
Anna Anna
Finally, AI-assisted scripts that actually sound like me, not generic AI garbage. Being able to learn from what’s working for other creators without simply copying them is incredibly useful.
Lucas Lucas
WhatPost saved me days of research. I can quickly see what’s working, find contrarian angles and hot takes, and turn them into ideas I can actually use.
Niiki Niiki
I tested it on a couple of ideas and… damn. I wasn’t expecting it to be that good.
Merindo Merindo
I was skeptical at first, I even canceled during the beta. But after the launch, I came back and never looked back. I’m a neuroscientist, and it works incredibly well even for advanced science and mental health content.
Milfy Milfy
The first two videos I created with WhatPost got roughly 3× my usual views on Instagram. But honestly, the bigger win is how much stress it’s taken out of researching, scripting, and figuring out what to create.
Tanaka Tanaka
I used to spend entire Sundays researching competitors. Now I open WhatPost, review what it found, and focus my time on deciding what I actually want to create.
Luke Luke
I tried it last night and was genuinely blown away. This is a game changer for how I approach content.
Rozielle Rozielle
I’ve learned a lot about scriptwriting over the years, but WhatPost takes it to another level. My client list has grown tremendously, and I’ve already been recommending it to creator friends and business owners.
Nadya Nadya
In two days, I had more than 32 short-form scripts ready with maybe four hours of work from me. The biggest feeling was relief, I don’t have to spend day after day staring at a blank page and writing scripts anymore.
Paul M Paul M
The timing couldn’t have been better for my company. The script already had the curiosity loops and structure I needed, and expanding it into a longer piece took almost no effort.
Elise Elise
There are endless AI content generators out there, but WhatPost feels like it’s in a different league. You can tell a lot of thought went into how the whole workflow fits together even the small details.
Chic Studio Chic Studio
WhatPost is worth every penny. It’s one of those tools where you immediately wonder how you were doing this manually before.
Zach Zach

Plans for every stage.

Every plan includes the full workflow.
Upgrade for more usage and Instagram account connections.

Creator

$29 /month $29 $23 /month

Billed monthly Billed yearly

For creators building a consistent content system.

Get started
  • 10 competitors tracked
  • 40 videos analyzed / month
  • 1 Instagram account connected
  • 600 AI credits What are AI credits? Use them in Writers’ Room for brainstorming, writing, rewriting, competitor analysis, and turning insights into content.

Pro

Most popular

$59 /month $59 $47 /month

Billed monthly Billed yearly

For creators who want deeper insights and more room to create.

Get started
  • 25 competitors tracked
  • 100 videos analyzed / month
  • 1 Instagram account connected
  • 1,400 AI credits What are AI credits? Use them in Writers’ Room for brainstorming, writing, rewriting, competitor analysis, and turning insights into content.

Studio

$149 /month $149 $119 /month

Billed monthly Billed yearly

For teams and creators working at higher volume.

Get started
  • 50 competitors tracked
  • 250 videos analyzed / month
  • 2 Instagram accounts connected
  • 4,000 AI credits What are AI credits? Use them in Writers’ Room for brainstorming, writing, rewriting, competitor analysis, and turning insights into content.

Prices in USD. Cancel any time. Refund within 7 days of your first payment. Refund Policy

Fair questions

Isn’t this just copying competitors?

It starts from why theirs worked — never from their words — and from your six Brand files. What comes out is yours, and you decide what ships.

Does the AI write for me?

As much or as little as you want. The difference isn’t how much it writes — it’s how much it knows before it starts.

Will it make me sound like everyone else using it?

Its context is your Brand files and your own content. Nobody else has those.

Do you guarantee views?

No, and be wary of anyone who does. We improve the quality of the bet, not the odds of the platform.

Can I cancel, or get my money back?

Yes. Cancel any time and keep your plan to the end of the period you’ve paid for. You can request a refund within 7 days of your first subscription payment.

Which platforms?

Instagram today, for the accounts you track and for your own account. Analyze also takes a public link.

Whose accounts can I track?

Any public Instagram account. Plans differ in how many you track and how much history is kept.

Can I edit what it thinks it knows about me?

Yes. Every Brand file is yours to rewrite, and it’s read fresh each session.

What do you do with my Instagram data?

Read-only. It builds your baseline and your Brand files, nothing else.

Your next Reel doesn’t have to start from zero.

Start with what’s already working.
Make the idea your own.

Patterns from competitors' standout Reels combine with your ideas, audience and Brand to create original Reel drafts. Example hook: I quoted $300. The job was worth $3,000. Story: I never asked what it was worth to them. Call to action: Save this before your next quote.