Your best hire was decided before the interview.
That’s why the good ones keep quitting on you.
Same two questions. Different room. Watch.
Comment FIRSTHIRE and I’ll send you both.
For creators who post Reels for a living
See what’s breaking out in your niche, understand why it works, and turn the ideas into Reels with your own voice.
Your performance, your audience, your growth. Keep going
Dec 3 – Jan 1
Nov 3 – Jan 1
Oct 5 – Jan 1
3,184 a day on average · 5,557 at the peak, Dec 23
2,739 a day on average · 5,557 at the peak, Dec 23
2,451 a day on average · 5,557 at the peak, Dec 23
One square is one in 50 of everyone you reached
Reels carried 99.1% of your reach.
Who follows you, not who saw a post
Top 5 countries
Top 5 cities
Share of your followers
28.9% of your followers are 35–44
27 posts · your own time zone · median reach per slot
Median reach Fri, 8p–12a most used Fri, 8p–12a best with 3+ posts — 36K
3 accounts · last 30 days
@codiesanchez
Buy boring businesses
Since Oct 16 · 12 readings
+64.8K +4.1%
Last 8 reels against their median
1.4M avg views
Followers per day
#2 of 3 tracked
Last 11 posts · Nov 8 – Dec 27
14.0× likes on reels vs carousels
Recent reels 8 indexed
3 1.4M There are 3 types of winners in this life. 5d ago
2 4.5× 3.3M There is a key moment on the first date and in the hiring process that determines everything. 1w ago
323K To all my ADHD friends out there THIS is what dreams are actually made of. 2w ago
1 5.6× 4.1M Reminder that no matter how much you win, haters will always hate winners. 3w ago
144K There is an absurd amount of opportunity in the world because most people never say LFG! 4w ago
228K PSA: Everyone knows they’re not allowed to use company cards to buy Starbucks. 5w ago
627K Let’s walk through how to do deals, creative financing and learn negotiating and deal making live go to www.msm.live 6w ago
856K The top 5 businesses with the highest success rate: 7w ago @garyvee
Marketing, attention, patience
Since Oct 16 · 12 readings
+103.9K +1%
Last 8 reels against their median
4.0M avg views
Followers per day
#1 of 3 tracked
Last 14 posts · Nov 9 – Dec 29
6.2× likes on reels vs carousels
Recent reels 8 indexed
2 2.8× 4.2M To all the wonderful bosses out there and leaders of companies - an evening pov for ya 🌕 3d ago
1 12× 18.6M On this summer morning there’s a lot of people out there pondering these questions and I really hope this helps a lot of parents but also everyone who’s thinking about the foundations needed to achieve happiness 💜💜💜 1w ago
1.5M I’m constantly baffled that people don’t understand that it is a volume and skill game to get followers, awareness, attention, and sales on social media. 2w ago
3 2.3× 3.4M Once you master this … the sky 🌌 is the limit … so many of you fear rejection (which triggers your insecurities ) that you end up not “living” ‼️ 3w ago
1.5M We can be happier but it requires humility 4w ago
1.2M The Rant for my 20-30 year olds … listen 2x it may clear up any confusion 5w ago
763K For all the teenagers and the parents or older siblings of teenagers … I think this video can really help you ❤️‼️❤️‼️ 6w ago
576K Let’s bust some myths this morning - it’s Labor Day weeekend - it’s time to get good at this game !!! 7w ago @hormozi
Offers, acquisition, leverage
Since Oct 16 · 12 readings
+49K +1%
Last 8 reels against their median
455K avg views
Followers per day
#3 of 3 tracked
Last 12 posts · Nov 9 – Dec 29
1.1× likes on carousels vs reels
Recent reels 8 indexed
2 617K Everyone wants a team that trusts each other and functions as one, but no one wants to tell people when they suck. 3d ago
206K In an age of AI, the most valuable business insights won’t come from predicting what will change, but what will stay the same. 1w ago
1 2.4× 1.0M If you have a clear goal, fast feedback loops, and a long time horizon - winning is a ‘when’ question, not an ‘if’ question. 2w ago
438K $100M+ Founder Rates Productivity Hacks From 1-10 3w ago
332K The difference between working hard and working smart at the most basic level is whether you learn and get better. 4w ago
3 474K One of my early mentors who recently passed away taught me a marketing lesson Ill never forget: 5w ago
181K People want to find their passion. 6w ago
390K Either sell extremely expensive to a select few or sell something super cheap to everyone. 7w ago
On this summer morning there’s a lot of people out there pondering these questions and I really hope this helps a lot of parents but also everyone who’s thinking about the foundations needed to achieve happiness 💜💜💜
There is a key moment on the first date and in the hiring process that determines everything.
If you have a clear goal, fast feedback loops, and a long time horizon - winning is a ‘when’ question, not an ‘if’ question.
Reminder that no matter how much you win, haters will always hate winners.
To all the wonderful bosses out there and leaders of companies - an evening pov for ya 🌕
Everyone wants a team that trusts each other and functions as one, but no one wants to tell people when they suck.
Once you master this … the sky 🌌 is the limit … so many of you fear rejection (which triggers your insecurities ) that you end up not “living” ‼️
There are 3 types of winners in this life.
One of my early mentors who recently passed away taught me a marketing lesson Ill never forget:
I’m constantly baffled that people don’t understand that it is a volume and skill game to get followers, awareness, attention, and sales on social media.
The top 5 businesses with the highest success rate:
Either sell extremely expensive to a select few or sell something super cheap to everyone.
No reels match. Try an account or a word from a hook.
There is an absurd amount of opportunity in the world because most people never say LFG!
The difference between working hard and working smart at the most basic level is whether you learn and get better.
PSA: Everyone knows they’re not allowed to use company cards to buy Starbucks.
In an age of AI, the most valuable business insights won’t come from predicting what will change, but what will stay the same.
No reels match. Try an account or a word from a hook.
Hey there
Brainstorm three reel ideas for my audience about first hires.
Three, each from a move that already worked:
Script the first one.
Your best hire was decided before the interview.
That’s why the good ones keep quitting on you.
Same two questions. Different room. Watch.
Comment FIRSTHIRE and I’ll send you both.
Sharpen this hook so it stops the scroll: “3 mistakes I made hiring my first employee.”
A list announces itself, and the thumb keeps moving. Lead with what it cost you:
The first is closest to your voice: the cost, said plainly, before anyone asks.
One of my reels flopped. Help me work out why: the pricing one from Tuesday.
It reached 0.4× your median. Three things, in the order they cost you:
Fix the first and re-cut it. Want three openings to choose from?
Winners 3
4.5×
12×
2.4× What Make reads
Brand · @yourhandle · always on
Playbook · 2 of 2 on
47 reels read · Dec 29
Make reads 6 docs Playbook 2 of 2 on
One operator, not an agency: eleven years of hiring badly before hiring well.
You believe busy is not the same as profitable.
You argue against accounts that post revenue and never payroll.
Owner-operators at $200K–$2M, hiring number one or two.
Flat, certain, a little impatient with the category.
Angle of 47 reels
Opens on a contradiction, never on a question.
$79 A hiring playbook, the only paid thing
Comment a keyword: 21 of 47 reels
Brand About
Who you are
Confirmed by youWhat you believe
from 6 reels WhatPost insightWhat you argue against
from 4 reels WhatPost insightWhy it’s distinct
from 5 reels WhatPost insightBrand Audience
Who they are
Seen in your contentWhat they want
from 5 reels WhatPost insightWhat they already believe
from 4 reels WhatPost insightWhat tension they carry
from 3 reels WhatPost insightBrand Content Pillars
Established
Seen in your contentEmerging
Seen in your contentWeak
Seen in your contentBrand Voice
How you sound
from 31 reels WhatPost insightPhrases you use
from 12 reels Seen in your contentBrand Content Style
Angles and formats
Seen in your contentAngle of 47 reels
Format of 47 reels
Formula of 47 reels
How you open
from 8 reels WhatPost insightHow a reel is built
from 9 reels WhatPost insightLength and pace
Seen in your contentBrand Offer
What you sell
Confirmed by youWho it’s for
Confirmed by youPrice
Confirmed by youWhere your CTAs point
Seen in your contentCall to action of 47 reels
Saved Reels. Competitor wins. Half-written notes.
WhatPost
connects them into something you can actually make.
Your whole creative workflow, together.
You don’t need to reinvent the wheel — your competitors are already showing you what worked.
Track the accounts you learn from. WhatPost flags the Reels outperforming their usual views.
Break down the hook, structure, strategy and craft behind any winning Reel.
WhatPost learns what you sell, who you speak to, what you believe and how you sound — so every session starts with context.
Take what worked. Add your point of view. Leave with something ready to shoot.
@hormozi
Alex Hormozi
Twelve weekly readings
Views, last 8 reels
Followers per day
#3 of 3 tracked
Recent reels 8 indexed
2 617K 3d ago
206K 1w ago
1 2.4× 1.0M 2w ago
438K 3w ago
332K 4w ago
3 474K 5w ago
181K 6w ago
390K 7w ago 1.0M views
2.4× its usual views
There is a key moment on the first date and in the hiring process that determines everything.
@codiesanchez · Dec 20 · 0:35
4.5× their usual · 3.3M views
Against their median of 8 reels
In short
The cut lands on the tell, one beat after the claim.
Why people kept watching Our read of how tense each moment feels. Not real watch-time data.
What people assume The interview starts at the first question.
What the Reel reveals It’s decided by how they treat the person bringing the water.
Hook
Structure
Open Loop → Payoff
4 beats · 0:35
Transcript
Caption
There is a key moment on the first date and in the hiring process that determines everything.
Analyzing your reelsAnalyzing your captionsAnalyzing your transcriptsBuilding your Brand Files
You can leave this page. We’ll keep working.
Hiring series
Write my next script from these winners, in my voice.
reading sources… writing — briefed on 3 winners · 6 brand docs…
This borrows the 4.5× reel’s move: the claim first, the tell one beat after it. It opens on your contradiction, never on a question.
I fired my top seller. Best month we ever had.
She closed more than anyone. My team said I was crazy.
Here’s the part nobody says: two people quit because of her.
Comment NOTES and I’ll send the question that caught it.
Ask Make about your next reel
Research, context and creation — connected in one workflow.
| ChatGPT | Spreadsheets | WhatPost | ||
|---|---|---|---|---|
| Find breakout Reels | Yes | No | Manual | Yes |
| Explain why they worked | No | Needs context | No | Yes |
| Know your Brand | No | Manual | No | Yes |
| Turn insight into content | No | Needs prompting | No | Yes |
| One connected workflow | No | No | No | Yes |
Replace the scattered research, analysis and drafting workflow with one workspace.
WhatPost
Monthly software bill
Today $113
With WhatPost
One workspace · Creator plan
$29 /mo
You could save $84 / month
Example amounts · USD · not a quote
Creator Stories
I went from around 200 views per Reel to consistently hitting 10K+. WhatPost helped me see exactly which hooks and formats were already working in my niche.
Anna Finally, AI-assisted scripts that actually sound like me, not generic AI garbage. Being able to learn from what’s working for other creators without simply copying them is incredibly useful.
Lucas WhatPost saved me days of research. I can quickly see what’s working, find contrarian angles and hot takes, and turn them into ideas I can actually use.
Niiki I tested it on a couple of ideas and… damn. I wasn’t expecting it to be that good.
Merindo I was skeptical at first, I even canceled during the beta. But after the launch, I came back and never looked back. I’m a neuroscientist, and it works incredibly well even for advanced science and mental health content.
Milfy The first two videos I created with WhatPost got roughly 3× my usual views on Instagram. But honestly, the bigger win is how much stress it’s taken out of researching, scripting, and figuring out what to create.
Tanaka I used to spend entire Sundays researching competitors. Now I open WhatPost, review what it found, and focus my time on deciding what I actually want to create.
Luke I tried it last night and was genuinely blown away. This is a game changer for how I approach content.
Rozielle I’ve learned a lot about scriptwriting over the years, but WhatPost takes it to another level. My client list has grown tremendously, and I’ve already been recommending it to creator friends and business owners.
Nadya In two days, I had more than 32 short-form scripts ready with maybe four hours of work from me. The biggest feeling was relief, I don’t have to spend day after day staring at a blank page and writing scripts anymore.
Paul M The timing couldn’t have been better for my company. The script already had the curiosity loops and structure I needed, and expanding it into a longer piece took almost no effort.
Elise There are endless AI content generators out there, but WhatPost feels like it’s in a different league. You can tell a lot of thought went into how the whole workflow fits together even the small details.
Chic Studio WhatPost is worth every penny. It’s one of those tools where you immediately wonder how you were doing this manually before.
Zach
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Get startedPrices in USD. Cancel any time. Refund within 7 days of your first payment. Refund Policy
It starts from why theirs worked — never from their words — and from your six Brand files. What comes out is yours, and you decide what ships.
As much or as little as you want. The difference isn’t how much it writes — it’s how much it knows before it starts.
Its context is your Brand files and your own content. Nobody else has those.
No, and be wary of anyone who does. We improve the quality of the bet, not the odds of the platform.
Yes. Cancel any time and keep your plan to the end of the period you’ve paid for. You can request a refund within 7 days of your first subscription payment.
Instagram today, for the accounts you track and for your own account. Analyze also takes a public link.
Any public Instagram account. Plans differ in how many you track and how much history is kept.
Yes. Every Brand file is yours to rewrite, and it’s read fresh each session.
Read-only. It builds your baseline and your Brand files, nothing else.
Start with what’s already working.
Make the idea your own.